BRAND IDENTITY | LOGO DESIGN | PACKAGING
Maroo Beauty is a beauty brand concept developed for Crystal Hefner. The project explored a feminine visual identity and packaging direction for a proposed beauty line.
LOGOTYPE
Logo & Variations
THE CONCEPT Soft, Playful & Confident
Maroo Beauty was developed for a US-based client as a beauty brand concept intended for the American market.Maroo Beauty was developed as a playful and feminine identity with a bold, contemporary feel. The soft wordmark is contrasted by the sharp sparkle symbol, creating a visual language that feels both approachable and confident. The symbol extends into a repeating pattern, bringing the identity to life across packaging and product applications.
BRAND IN USE
Packaging & Brand Application
PACKAGING DETAILS
Beauty Product Applications
