BRAND IDENTITY | LOGO DESIGN | ART DIRECTION
Created for Jacson, a historic Swedish equestrian brand founded in 1867, combining Scandinavian design principles with a premium visual identity for riding apparel, horse rugs and stable equipment.
BRAND IDENTITYThe Jacson Equestrian identity
Primary Logo
Wordmark
Logomark
Negative Logo
Jacson Equestrian is a Scandinavian equestrian brand with a heritage dating back to 1867. The brand identity combines tradition, quality and functionality with a contemporary visual expression. The project included logo design, brand development and art direction, creating a cohesive identity designed to work across products, apparel and digital communication.
BRAND IN USEThe identity applied across equestrian products
PRODUCT DETAILSBrand details across the product collection
APPARELThe identity across the apparel collection
EQUESTRIAN EQUIPMENTBrand applications across equestrian equipment
BRAND IMPACTHeritage, quality and Scandinavian design
A timeless equestrian brand built on heritage, quality and Scandinavian design
