BRAND IDENTITY | LOGO DESIGN | ART DIRECTION
Created for Jacson, a historic Swedish equestrian brand founded in 1867, combining Scandinavian design principles with a premium visual identity for riding apparel, horse rugs and stable equipment.
BRAND IDENTITY
LOGOTYPE
WORDMARK
SYMBOL
NEGATIVE LOGO
Jacson Equestrian is a Scandinavian equestrian brand with a heritage dating back to 1867. The brand identity combines tradition, quality and functionality with a contemporary visual expression. The project included logo design, brand development and art direction, creating a cohesive identity designed to work across products, apparel and digital communication.
BRAND IN USE
PRODUCT DETAILS
APPAREL
EQUESTRIAN EQUIPMENT
BRAND IMPACT
A timeless equestrian brand built on heritage, quality and Scandinavian design
