ABOUT | AYA SWEDEN

Bespoke Visual Identity & Conceptual Art Direction.

AYA Sweden is an independent design studio founded by Swedish Art Director Aya. Working across visual identity, graphic design and conceptual art direction, the studio creates original ideas for brands, people and projects across commercial and cultural fields.

The work is concept driven rather than tied to a particular medium. An idea may become a visual identity, campaign, piece of merchandise, packaging, jewelry or something entirely different.

Over the years, Aya has worked on projects connected to international names including Crystal Hefner, Floyd Mayweather, Mayweather Promotions, Roc Nation and Jay-Z, alongside identities and creative work for Swedish brands, venues and organizations including Café Opera, Bobi Klintman Invitational, Toppengallerian and Pirates Basketball.

AYA Sweden combines commercial design with independent conceptual work, with an emphasis on strong ideas, distinctive visual language and careful execution.

Based in Sweden. Working internationally.