Jewelry design by AYA

CONCEPT | DESIGN | ONE OF A KIND

Jewelry designed to be remembered. Original concepts, statement pieces and bespoke designs created for some of the most recognizable names in music and culture.

JEWELRY | THE KEEPER

The Keeper is a Jesus pendant with a hidden compartment, discreetly accessed through the back of the piece. I originally designed The Keeper in 2015 for Rafaello & Co. in New York, who produced the first edition.

The name draws from the phrase “My Brother’s Keeper” — a reference to loyalty, trust and honor. The Keeper 2026 revisits the original concept with a refined design and new details, while preserving the idea at its core.

KANSAS CITY ROYALS | WORLD SERIES CHAMPIONS RING

An exclusive, personalized diamond ring created for the Kansas City Royals World Series Champions.

Concept design for Rafaello & Co. New York. Each ring was individually tailored to the player, incorporating his name, birth year, fingerprint and player silhouette.

The ring opens to reveal Kauffman Stadium, the Kansas City skyline and the player’s number, with a diamond marking his position on the field.

JAY Z – CONCEPTS FOR RAFAELLO & CO. NEW YORK

Two jewelry concepts created for Rafaello & Co. for presentation to Jay-Z.

One is a sculptural piece portraying Jay-Z and Beyoncé as two lives united as one. The Queen, lover and mother. The King, protector, lover and father. Symbols of royalty, love, family and bees are woven throughout the piece. At its heart is their daughter Blue, their love and their heart. One God. One Love. One Heart.

The second concept takes a more graphic approach, integrating Shawn in Arabic calligraphy directly into a diamond-set Cuban link chain, with his name appearing to float seamlessly between the links.

THE CHARMER | RAFAELLO & CO. NEW YORK FOR ROC NATION

The Charmer is a sculptural jewelry concept built around the graceful movement of a snake. In this diamond-set version, the snake weaves through the geometric structure of the pendant, becoming part of the construction itself rather than simply resting on its surface.

The design was developed in several variations, exploring different precious metals, gemstones and finishes while preserving the distinctive interplay between the snake and its setting.

GOTCHA | RAFAELLO & CO. NEW YORK FOR ROC NATION

Gotcha – A pendant built around a simple idea: capture what matters. Diamond-set spheres move freely within the open structure, each one representing something personal — a milestone, a person, a moment, a win.

The number, size and setting of the spheres can be individually customized, turning Gotcha into a one-of-one piece with its own story.

THE SUSPENDED CROSS | THE NAIL

Commissioned by Rafaello & Co. New York, for Roc Nation. Two interpretations of one of the world’s most recognized symbols.

The Suspended Cross places the cross within a rotating diamond-set circle, allowing the piece to shift, spin and move with the wearer.

The Nail takes the reference back to the crucifixion of Jesus — transforming the humble nail into a piece of fine jewelry. Raw in its symbolism, precious in its execution.

Both concepts can be customized in scale, materials and stone setting, creating a personal expression of faith for the person wearing it.

THE QUEEN | RAFAELLO & CO. NEW YORK FOR ROC NATION

The Queen explores the same bold statement in two contrasting expressions — black and white. A sculptural ring where diamonds, symmetry and strong graphic lines turn a classic symbol of royalty into a contemporary piece of jewelry.

THE KEEPER FIRST EDITION – OUT AND ABOUT

The Keeper — First Edition was created to be highly customizable. Available in platinum, rose gold, and yellow gold, it could be produced in different sizes and set with varying numbers of diamonds. Each version retained the distinctive Keeper design while allowing the choice of metal, scale, and diamond setting to shape its individual character.

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